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Marketing Managers and Directors
Marketing Solutions for the Marketing Communications Manager and Director
If you manage a team of marketing professionals, regardless of its size, you probably have faced the following situations:
- Most of your time is spent on spreadsheets, trying to figure out expenses, upcoming deadlines, and available resources.
- Your staff meetings are full of paper that is used to track each campaign or project.
- You have to keep asking your events coordinator about upcoming deadlines.
- Other team members complain they have too much to do.
- Finding files such as artwork, copy or other elements from the previous campaign is not always easy and you have to ask your designer or your agency to re-create the asset.
- At the end of the day you wonder if you are really working in marketing or just making sure spreadsheets get updated.
These are the typical challenges faced by marketing leaders across organizations of all sizes and in virtually every industry. You spend more time managing and dealing with administrative tasks than providing direction to your team or doing what you really want to do, i.e. more marketing!
Aprix Marketing Manager helps marketing managers and directors by:
- Providing a centralized online database where information from campaigns, projects, and trade show are easily accessible at any time, from anywhere.
- Enabling easy tracking of deadlines ensuring you know of them before they are due.
- Allowing you to assign activities and follow up on deliverables without having to spend time in meetings or requesting status reports.
- Displaying all projects, campaigns, and events in a customized marketing calendar that shows you the timeline of activities and critical deadlines.
- Ensuring costs are within budget without having to constantly ask the CFO for financial updates.
- Giving you the tools you need to quickly take the administrivia out of the way and focus on marketing.
If you are serious about maximizing your productivity and minimizing the time you spend managing details on spreadsheets and ad-hoc documents, you should give Aprix Marketing Manager a try.
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