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Outside Resources
Marketing Solutions for Contractors, Agencies, and Freelancers
It is typical for organizations to employ resources outside their marketing departments for short and long term projects. You may work with a few contractors and freelancers or have an agency on retainer. Regardless of the arrangement, the issues facing this relationship usually involves:
- Having to share information about project and campaigns in a timely manner.
- Ensuring the latest documents are updated and the deliverables are clear.
- Tracking progress and communicating status.
- Sharing artwork, copy, and other files throughout the engagement.
- Keeping costs under control.
- Meeting the project and campaign objectives and goals.
These are the typical challenges faced by marketing departments relying on outside resources to get their projects and campaigns executed. With the requirements for constant, speedy and clear communication you end up spending more time managing and dealing with administrative tasks than doing the important job of strategic marketing planning. You really wish you could spend more time doing what you do best, i.e. more marketing!
Aprix Marketing Manager helps you manage contractors, agencies, and freelancers by:
- Proving a centralized online database from where information about marketing campaigns and projects can be shared securely.
- Allowing you to assign and track tasks and deadlines.
- Enabling you to share and keep updated campaign and project information easily accessible.
- Keeping artwork, copy and related marketing files updated and secure.
If you are serious about maximizing your productivity and minimizing the time you spend managing details on spreadsheets and ad-hoc documents, you should give Aprix Marketing Manager a try.
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